Commercial Fisheries Marketing Initiative

The Washington Department of Fish and Wildlife (WDFW) and WSG are partnering with commercial fishermen to increase awareness of Washington State’s sustainably harvested seafood products, which has become particularly critical in the face of the current COVID-19 outbreak. This initiative addresses a gap in consumer information about fisheries management and the measures taken by WDFW to ensure that seafood delivered to Washington consumers is sustainably caught, while raising consumer awareness of fishing techniques, business practices, and economic impact.

An advisory group representing all fisheries niches in Washington was established and now meeting monthly, a web page providing COVID-19 resources to fishers and a consumer COVID-19 resource page were created and a social media campaign was launched spring 2020.

In addition to this project, WSG created COVID-19 resource pages for Washington State families and educators and for the shellfish industry.