The newly revised Seafood Direct Marketing Manual helps seafood harvesters dive into direct-to-consumer sales
From the Winter 2024-2025 Sea Star
By Alison Lorenz, WSG Communications Project Coordinator
Starting a business is no easy feat — especially when you throw in the unpredictable nature of boat maintenance, weather, catches and wholesale prices. For many fishermen, selling their product directly to seafood consumers can be a way to regain some control in a notoriously volatile industry. But where does a fisherman who is interested in ...
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